Veja shoes: Great design – Green and social production chain

04.02.10 § Leave a comment

“The origin of the Veja project can be summed up in one question: is another world possible? With organic cotton from the Northeast of Brazil, wild Amazonian rubber and ecological leather, Veja is inventing new methods of work.Veja has been built on 3 main principles:

1. Using ecological inputs

2. Using fair trade cotton and latex

3. Respecting workers’ dignity

Veja has created a global chain that emphasizes solidarity and the environment, from the small producers in Brazil to the European concept stores at final ouput.”

On their web page you can read more, look at the collection and see video clips from the production:


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